In the ever-changing world of digital marketing, it’s important to have a partner you can trust, who knows the rules, and who understands the best way to reach your goals. Having a partner like Beacon on your side is a must, someone who will guide you through the constantly evolving digital marketing landscape and help you get the most out of every marketing dollar you spend.
Digital marketing has become an increasingly fluid field. Technology has allowed for types of marketing that we never possible before, and at the same time, have made it more challenging than ever for online marketers to attract new customers. Without a solid strategy and a targeted plan, it is all too easy to get lost in all of the noise. To succeed, you need to connect with your audience on a level never before possible. Without the right tools and guidance, that can seem impossible, but we can help.
If you’re thinking about marketing online, contact us to get started with a digital marketing plan, and we’ll have you on your way to seeing real results in no time.
Good marketing makes
the company look smart.
Great marketing makes the
customer feel smart.
— Joe Chernov —
A solid small business marketing plan consists of four key types of marketing:
Whether you need a plan for a single channel or a roadmap for your marketing efforts across all channels, a solid Digital Marketing Strategy will help keep you on track for success. This strategy will help you focus in on acquisition, conversion, retention, and segmentation to make sure you get the best possible results for your efforts. Your Digital Strategy will also include the means with which you will measure your campaigns, by channel, so you know you’re getting real results.
How well do you know your customers? Sure, you may know their kids’ names, but do you know what they do when they’re not doing business with you? Knowing how your customers behave can give you key insights into what makes them a repeat customer. Before you can begin any successful marketing or advertising effort, you need to know who your audience is. Our research team has all the tools needed to make sure we know your customers even better than you do.
You have probably heard of SEO before but never really understood what it meant. That’s ok, it’s some pretty crazy complex stuff. Here’s the general gist: SEO is the practice of optimizing your website so it shows up higher in organic (non-paid) search results. Like most Digital Marketing disciplines, SEO is constantly adapting and evolving. Our SEO team stays up to date on all of the latest changes to the major search engines to ensure your customers can always find you.
SEM is the paid version of SEO. If you want to show up in search results where you don’t, and you don’t want to wait for Organic Growth, then SEM is for you. Also known as “Paid Search”, SEM is the practice of creating ads and running campaigns to ensure they show up in the top spots for the chosen keywords, helping your business show up in search results where it might not normally be.
Search results have become increasingly more diverse, adding in new mediums such as video. Video marketing has quickly risen in popularity and is a great way to attract and keep the attention of your audience. From the ability to go viral, to the SEO benefits, to the social media shareability, video is a great way to get your message out to the masses quickly and effectively. It is easy on the eyes and the brain can more easily process visual content, helping you stand out in a crowd.
“If the web is indeed a place, it is starting to look less like a library, and more like a river.”
~ Peter Da Vanzo
Since the dawn of the internet, there has not been a better way to get traffic and visibility to your business than good old-fashioned search engines. The manner in which today’s search engines list their results gets changed daily, and it is very easy to get lost in the shuffle. Whether you are looking to pay for visibility (SEM) or you want to get it for free (SEO) we have the knowledge and services to help you get there.
Most people think of search results as a list of text entries, but as internet search continues to evolve, more and more results include a mix of media, such as text, images, video, and more. Further, Google, Yahoo, and Bing are no longer the only players in the search world. Specialty search sites and e-commerce sites such and YouTube, Amazon, Yelp, and the Yellow Pages all can play a big role in the traffic headed to your website.
Because each of these search companies is competing for the users’ attention, they must work to constantly improve the algorithms used to create the best possible search results. This means that how they rank and rate search results is always in a state of change, and that can mean big headaches for you. We’re here to help. We’ll get you started with a plan that works for you and covers all the bases, then we’ll work with you through your campaigns to ensure everything is smooth sailing.
Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.
~ Francois Gossieaux
Social Media has become a must-have for businesses of all sizes in the last few years. For many people, it has become the preferred method of interacting with companies and brands. Powerhouses like Twitter and Facebook now drive more people to more websites than ever though possible. If you’re not on social media, you are definitely missing out.
Getting started may seem like an extremely daunting task, but we’re here to help. We will work with you to identify which social networks and sites would be best suited for your customers, and then we’ll set up pages and business profiles on each to make sure you put your best foot forward by helping you develop your company image with colors, logo, and design services. We show you easy ways to manage your different pages, help you create content your audience will love, and show you all the “rules of the road” for each network.
When you’re ready to build and expand, create promotional videos, or start a big campaign, we’re here for you with a team of talented professionals ready to provide you with whatever services you need.
It is possible, even easy, to spend dozens of hours crafting posts and updates on social networks with nothing to show for it at the end. To be successful, you need a plan that has been tested and proven. We will provide you with an in-depth plan for each social network, goals for each, and how we plan to measure the success of our efforts. Don’t go it alone, let us help get you on the right track from day one.
Sure, your brother-in-law’s friend has a friend who’s sister is good with Facebook, but do you really want to trust your business image to anyone but the best? We’ll set up your property according to the best practices for each social network, and provide you with all of the text and images you need to have a professional look that matches your business image.
Many small businesses start out on with social media plans that involve a lot of effort and time, and usually end up tapering off quickly as time and effort are needed elsewhere. We understand that small business owners are pulled in many directions at once, which is why we provide top of the line social media management services. We’ll handle responding to comments and requests, forward any necessary feedback to you and your team, and ensure that you always look your best on each social network.
Coming up with enough content to keep all of your social media pages filled can be a daunting task. It’s hard to know what types of content your audience will respond to, and even harder to find the time to collect, curate, and post it. Let us handle the hard part so you can get back to running your business. We’ll find or create content your audience will love, help you find the best time to post it, and then make sure your content is always flowing.
If you already have a social team in place, but you’re not sure if what you’re doing is working, we can help! We’ve worked with businesses in many different markets and industries, and we have the expertise to help you devise a plan that will meet your goals. Let our social media consultants help simplify things for you and get you on the road to growing your business.
Got a lot of content, but not sure what to do with it? We can help! We’ll assist with organizing, cataloging, scheduling, and distributing your content, no matter where or what it is.
If you’re having trouble getting started, or just don’t have the help in-house to create your own content, we’ve got you covered. We have experts in all types of content creation and will supply you with high quality content your audience will love.
Lots of business owners and marketers know what to say, but sometime not how to say it. Not to worry, our team of clever wordsmiths have your back. From Ads to websites to social posts, we’ve got the writers to help you find your voice.
Humans react to visuals over text, and study after study has shown this to be true. If you want to get noticed, an image is a must in most situations. If you need a catchy info-graphic, a clever cover photo, or just a featured image for a blog post, we have the pros who can help you find or build the perfect image.
A picture can say a lot in marketing, and these days, there’s no better way to show that your business is “real” than with a photo. People want to connect with your business to know that you care about them, and photography can help provide the glimpse into your world that they need to understand why they should be doing business with you.
“Content Marketing is a commitment, not a campaign.”
~ Jon Buscall
If you’re having trouble getting the attention of potential customers who can benefit from your products or services, content marketing may be the key to helping to grow your business. Modern consumers have developed the ability to tune-out most traditional forms of marketing, so you may need to show value with content to keep their attention. By developing a stream of relevant and valuable content for your audience, you not only get to show off your expertise and solidify your expert status, but you can also explain the benefits of your products or services at the same time. Content marketing is best served as a component of your overall marketing strategy, not as the basis for it.
“Email has an ability many channels don’t: creating valuable, personal touches — at scale.”
~ David Newman
Email marketing has been around for quite some time, but as a practice, it is constantly growing and changing. With the passing of the CAN-SPAM Act of 2003, you can find yourself in hot water if you don’t follow the rules. Sending emails that are not up to industry standards or best practices can result in hours of wasted time and hundreds of emails marked as SPAM. Our email pros will help select the right email platform for you (there’s no one-size-fits-all in email marketing) and help get you started on the path to success. We can also provide you with email templates, list management services, content creation, and email analytics to help keep you moving in the right direction. If you need to find and attract new customers, or if you’re just looking to better engage your current customers, email marketing can help you reach your goals.
For an email campaign to be successful, you have to start with not only a goal but also how you’re going to measure results to know if you’ve met it. You can get a lot of great data from your emails if you set things up right from the start, and that data can help guide you to making better use of your emails. We’ll help you plan out your campaign, from start to finish, and help set you on a path to real results.
As the popularity and success of email marketing has grown, so too has the number of platforms from which to send your emails. With all of the choices, types, and options, it’s hard to know which is the best fit for you. Our email team has tons of experience with lots of different platforms, and will not only help find the perfect fit for your business, but ensure that you get set up and trained on how to use it so you’ve got everything you need to start your first campaign.
If you don’t have the time or the talent in house to handle the care and feeding of an email campaign, no sweat, we’ve got you covered. Even if you are just looking to upgrade your existing campaigns, we can help there too. We’ll handle all of the dirty work, and then send you all the reporting, so you can see the real results of your campaigns. When you’re ready to expand to new campaigns or add on marketing automation, we can manage that as well.
Your email marketing templates make a statement about your business, so it’s important to have one that sends the right message. Our team of designers and programmers will work with you to create the perfect template or set of templates, and then help you get them installed in your email platform so all you have to do is add content. Let us help give you the professional look your business emails deserve.
ive your email marketing campaigns a boost by connecting it with your marketing efforts across multiple platforms. We’ll show you how you can use emails to direct your prospects to landing pages or your website, and convert them into paying customers with the right information, right when they need it. We’ll also show you how to integrate your email campaigns with your social media campaigns gives you even more conversion power. Our marketing pros will work with you to help you see the big picture, and we’ll help connect your marketing channels to give you the best possible results across all channels.